Introduction

As the world (and project management) changes, staying relevant (and employable) is not just a goal; it's a necessity. The coming decade promises new challenges and opportunities that demand a versatile skill set. You, as a forward thinking project manager, may be concerned with your future. You will want to excel at your role and make sure that you are able to benefit your stakeholders and deliver successful projects. You will also want to have the job security and opportunities for greater earnings. You may wonder how to set yourself apart from the rest.

Mastering the 5 skills outlined in this series will accomplish all of those goals. Simply put, project managers who master these 5 skills will be more in-demand. Those who do not, will be left relegated and unable to progress. Fortunately many of the cutting-edge skills are at early stages of development, and by following the basic principles that we outline, you can find yourself well ahead of your competition.

Copywriting: Communicating with Impact

Copywriting is an undervalued skill in project management. It is seen as the domain of marketers and salespeople who want to push products to consumers. However, persuasive copywriting does not need to be unethical. Good copywriting is effective because it is based on an understanding of human psychology. It is a way to convey real information to stakeholders so that they understand it deeply and buy in to its truths. Having stakeholders who understand the project, and are invested in its work, is immeasurably valuable for project success. It is for that exact reason that copywriting is so valuable to project management.

A. The Impact of Persuasive Communication

Effective communication is the cornerstone of successful project management. Copywriting for sales, traditionally associated with marketing, has found a new home in project management. Crafting compelling project proposals, reports, and updates requires a skilful blend of persuasion and clarity.

Copywriting skills can be valuable for project managers for several reasons:

1. Effective Communication: Project managers are responsible for communicating with various stakeholders, including team members, clients, and executives. Copywriting skills enable them to convey their messages clearly and persuasively. A well-crafted message can ensure that instructions are understood, expectations are clear, and project goals are communicated effectively.

2. Stakeholder Engagement: Project managers often need to engage and motivate team members, clients, and other stakeholders. Good copywriting can help in creating compelling messages that inspire and encourage collaboration. Whether it's a project update, a call to action, or a request for feedback, the ability to write persuasively can enhance engagement.

3. Documentation and Reporting: Project managers need to create various documents, reports, and proposals throughout a project's lifecycle. Being able to write clearly and concisely is crucial for creating documentation that is easy to understand. Well-written reports can also help in making a strong case for project decisions, securing approvals, or communicating project status effectively.

4. Problem-Solving and Decision-Making: Copywriting involves the ability to present information in a way that addresses the needs and concerns of the audience. Project managers often need to make decisions, solve problems, and communicate the rationale behind these actions. Copywriting skills can aid in crafting messages that explain complex concepts in a simple and compelling manner.

5. Client Communication: For project managers working in client-facing roles, the ability to communicate effectively with clients is essential. Copywriting skills help in creating client communications that not only convey information but also build and maintain a positive relationship. This is particularly important when dealing with project updates, change requests, or any other client interactions.

6. Marketing and Promotion: In some project management roles, especially in industries like marketing or product development, project managers may be involved in promoting their projects or products. Copywriting skills become crucial in creating marketing materials, promotional content, and other communications aimed at attracting attention and generating interest.

7. Time and Resource Management: Clear and concise communication is vital for efficient project management. When project managers can express ideas and expectations effectively, it reduces the likelihood of misunderstandings and helps in managing time and resources more efficiently.

In summary, copywriting skills enhance a project manager's ability to communicate, engage stakeholders, document information effectively, and contribute to the overall success of a project. These skills are valuable in a variety of project management scenarios and can make a significant difference in the project's outcomes.

B. Developing Copywriting Skills

Project managers are increasingly finding themselves in positions where they need to sell ideas, plans, and progress to stakeholders. Developing copywriting skills involves mastering the art of conveying complex information in a clear, concise, and persuasive manner. This skill not only enhances project communication but also strengthens your ability to garner support for your initiatives. Developing copywriting skills as a project manager involves a combination of learning, practice, and continuous improvement. Here are some steps you can take to enhance your copywriting skills:

1. Read Widely:

   • Read a variety of materials, including blogs, articles, marketing copy, and professional writing. Pay attention to writing styles, tone, and how messages are structured.

2. Study Copywriting Resources:

   • Explore books, online courses, and blogs specifically focused on copywriting. Resources such as "Everybody Writes" by Ann Handley or online courses on platforms like Udemy and Coursera can provide valuable insights.

3. Practice Writing:

   • The more you practice, the better you become. Start by writing short pieces, such as emails, project updates, or social media posts. Gradually work your way up to more complex documents like proposals and reports.

4. Seek Feedback:

   • Share your writing with colleagues or mentors and ask for constructive feedback. Constructive criticism can help you identify areas for improvement and refine your copywriting skills.

5. Study Successful Copy:

   • Analyze well-written copy in various contexts, such as advertisements, websites, and marketing materials. Understand what makes the copy effective, including the use of language, storytelling, and persuasive techniques.

6. Understand Your Audience:

   • Tailor your writing to the specific needs and preferences of your audience. Understanding your audience allows you to create messages that resonate with them and address their concerns.

7. Take Writing Courses:

   • Enrol in writing courses, whether they focus on copywriting, business writing, or content creation. Many online platforms offer courses that cater to different skill levels.

8. Attend Workshops and Conferences:

   • Attend workshops, seminars, and conferences related to writing and communication. Networking with professionals in the field can provide valuable insights and opportunities for learning.

9. Experiment with Different Styles:

   • Try writing in different styles and tones to find what works best for different situations. Whether it's a formal project report or a casual email, being versatile in your writing style is an asset.

10. Stay Updated on Industry Trends:

    • Keep yourself informed about industry trends, language preferences, and changes in communication styles. Adapting your writing to current trends can make your messages more relevant and engaging.

11. Use Online Tools:

    • Leverage online tools and resources that can help you improve your writing skills. Grammarly, Hemingway Editor, and other writing tools can provide instant feedback and suggestions for improvement.

    • Artificial Intelligence, and especially large language models, can be used to assist in your writing. Use them to support your work and not replace your own writing.

12. Set Goals:

    • Establish specific goals for improving your copywriting skills. Whether it's writing a certain number of blog posts, receiving feedback, or completing a copywriting course, setting goals provides direction and motivation.

Remember, developing copywriting skills is an ongoing process. Be patient with yourself, stay curious, and continually seek opportunities to refine and expand your writing abilities.

Conclusion

In conclusion, the next decade holds exciting prospects for project management professionals who are willing to evolve. Embracing generative AI, mastering the art of managing remote teams, harnessing the power of data, navigating hybrid work environments, and refining copywriting are the skills that will set you apart. As you embark on this journey of skill development, remember that staying ahead is not just about adapting to change but actively shaping it. The future belongs to those who can lead with innovation, communicate with impact, and navigate the ever-changing project management landscape.